Persuasive Ads

Persuasive Ad Review

Ad Review Preparation

Read and choose one of the two scenarios. Identify how you would persuade the person in the scenario to achieve their objective. Write in your journals/notebooks about how they would negotiate each situation.  After 5-10 minutes we will begin a class discussion to share their responses.  How will your arguments changed with respect to your audience?

SCENARIO ONE:

            You have recently brought home news to your parents/guardians about the upcoming fifth grade dance.  Since the dance ends late at night, your parents want you to come straight home afterwards, but all of your friends have made plans to stay out after the dance.  A friend of yours is having people sleep over at their house at the end of the night, and their parents will be home to supervise.  What would you do in this situation to persuade your parents to give you permission? 

SCENARIO TWO:

            Friday night is the school Art Show, and since you are the President of the club, you need to help set-up for the show.  There’s a big basketball game against North that night, but you really need your friend’s help setting up for the show.  How could you persuade your friend to come help you with the Art Show on the night of the big game? 

From: http://www.tcnj.edu/~sincava2/day%20one%20do%20now.htm

Ad Reviews

Look for advertisements in your team's set of magazines.

Answer these questions as a team:

•   What is this advertisement’s message or purpose?

•  Is this a persuasion for or against the given topic?  How do you know?
•  How does this advertisement make you feel, or what does it make you think of?
• Is this advertisement effective in persuading you? Why or why not?
• What are some of the things that this ad does, or uses, to make this an effective persuasive advertisement?
• Who do you think this advertisement is trying to reach or convince? (target audience)?

Persuasive Techniques:

Persuasive Bears

Persuasive Techniques

Here are some techniques used in persuasive writing.  Which ones fit your ad(s)?

B 

Bandwagon: implies that everyone in a group does this

All my friends… Everyone…

Join

Be a part of…

E

Experts: an expert explains or agrees with the idea

Dr. Shiny Teeth states… Michael Jordan knows that… Geologist Jim Rock

states…

Emotive Words: Use powerful verbs and nouns; be precise; Use emotional

words that create desire or urgency to influence you; basic needs (health, love,

safety);

If you provide me with a cell phone, I can call if I need help.

A well-informed parent knows that cell phones have saved lives.

A

Anecdote: short story; story with dialogue to make a point

“It’s 10:00 pm. The pizza was cold. Our printer called to say the font in our

school newspaper was out of date. We scrambled to change it.”

R

Rhetorical Questions: A figure of speech in the form of a question that is asked

for effect, not for an answer. (Not too many; remember question mark)

Would you want your daughter lost without the ability to call for help?

Rule of Three: List of three – maybe with alliteration

Cell phones help me call home, keep appointments, and catch up on homework.

Repetition: repeat important words -- strong, emotive words

S

Statistics: Use numbers and figures to impress.

Eight out of ten students at our school carry cell phones.

Eighty per cent of all accidents received help five minutes faster because a cell

phone call notified authorities.

Persuasive Ads, Part 2

Name ______________________________________________  Date _______________

Analyzing Magazine Advertisements

Our group’s advertisement is for: ____________________________________________

1.  What does the image look like?  Who/what appears in the advertisement?

2.  What is the purpose or message of the advertisement?  To sell something?  To encourage/discourage a behavior?  To join an organization?  To watch something?  Etc.  Be as specific as possible.

3.  What kind of response do you think this advertisement generally gets from its readers?  Is it funny?  Sad?  Clever?  Appealing (or even disgusting) in some way?  Explain why (or, what about this ad) really gives you that feeling.  You might even want to explain what it makes you think of.

4.   Is the advertisement persuading in support of or against something?  How can you tell?

5.  Is this advertisement effective in persuading you?  Why or why not?

6.  What elements does this advertisement use to make it persuasive?  Does it incorporate a slogan?  Does it use statistics?  Images that evoke an emotion?  Does it say something about morals?

7.  Who do you think this advertisement is trying to reach or convince?  (target audience)

From: http://www.tcnj.edu/~sincava2/Lesson%20Three%20Create%20Ad.htm

More persuasive techniques

Directions for Persuasive ads.